It seems we need to print more

More and more people over the last 2 months have been telling us that if they don�t get to one of our distribution stands by Saturday, there won�t be any Adscenes left.

We�ve always been careful to raise the circulation slowly but steadily. In our view, it doesn�t help anyone if we print too many, and there are some left over at the end of the week which don�t get into the hands of people who want to read them. That�s just a waste of paper and money. We started off printing 1000 copies, now we�re up to 2000 copies, most of which are gone within 2 days.

So we will be pushing the circulation up again to ensure that enough people on the North Coast get to see it each week.

Of course, when we print more copies we have to put the advertising prices up. The Adscene is free, so all revenue comes through the advertising. When we print more, the printing cost goes up in a roughly linear fashion. Inevitably, some advertisers balk at the ad prices going up, but in reality they are winning. If we print 25% more copies, and their ad price goes up 15-20%, then their ad gets seen by an extra 5-10% of people for free.

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