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Why cant I get a big discount?

Posted by Adscene at 17:41 on Mar 28 2009

We get asked this nearly every week, and ironically more by smaller businesses. I guess people are conditioned to expecting overly inflated prices here in the Dominican Republic. When you ask the price of a jeep on a forecourt here, the first price you will be given will be way over the top, and you are expected to knock it down.

With the Adscene its different. We deliberately set all pricing to be as transparent as possible. Everybody pays the same prices for their ads, regardless of the advertisers size. The only discounts are 10% for booking four weeks or more. The only way we could offer bigger discounts would be to set the advertising prices to be double or triple what they are now then sure we could discount!

But that would waste too much of your time and ours. If you cant afford 200 pesos for a small boxed ad, and want to spend an hour negotiating on the price then Im really not sure why or how you are still in business. If our ad prices were US$30,000 a page, and you wanted 4 pages each issue, I could understand you wanting to negotiate.

Please do yourself a favor. We dont discount ad prices for anyone. If you dont believe us, ask other advertisers.

If you are still convinced we are ripping you off, try going to a printer yourself and checking how much printing costs here. I can guarantee that you will struggle to print the same number of flyers for the equivalent price to your ad. Then you have to pay extra to get your flyer distributed into the hands of prospective clients. And then what do people do when they get handed a flyer? A cursory glance and it then goes into a pocket to be forgotten about, or thrown away.

With the Adscene, people purposely pick it up and take it home. Very often it then sits around their home or business for several days and other people peruse it as well.

Overall, a much cheaper and more effective way of getting your message in front of people.

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