Beer thoughts

Another supermarket related blog � dunno why � I hardly go there??
Just found out that Heineken beer is available at Tropical supermarket in Puerto Plata at a price not much different from Presidente � 69 pesos for a large as opposed to 65 pesos for Presidente.
Wow, I hear you say � and??
Heineken is brewed under strict control in Amsterdam, Holland where labor is pretty expensive and brewing regulations are strictly enforced. It�s then shipped 6000 miles in order to be on sale here.
Presidente on the other hand is brewed here where labor is relatively very cheap. I doubt that brewing regulations are strictly enforced � I often see rust and dirt on the rim under the cap. It�s then shipped just a few miles in order to be on sale here.
Do you see where I�m going with this?
The costs involved in brewing and transporting Heineken to the DR must be loads more than Presidente � and yet they are virtually the same price
How much profit is Presidente making on a bottle?
Probably far too much?

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