Bayaguana is a Pearl for ecotourism

posted on: Feb 3 2012 7:12 by RDugey. Viewed 76 times.

The need to promote a strategy of diversification of the tourism offer, to attract the attention of travellers who seek varied experiences and at the same time stimulate spending of visitors in tourist communities, is one of the main challenges of the Dominican tourism sector.

Statistics reflect that whilst the flow of tourists is increasing every year, average spending per visitor remains almost unchanged and at very low levels.

95% Of the hotel offer of the country is a resort or all-inclusive and ecotourism projects are limited to the municipalities Jarabacoa and Constanza, La Vega, despite the great potential of the South-West region and the provinces María Trinidad Sánchez and Monte Plata. The latter concentrated more than one dozen spas and landscapes of great attraction.

The Cielito Investment Company, formed by an American, and two Spanish partners has u000avisualized the birth of a global brand ecotourism destination in Bayaguana. Its promoters have embarked on a project of 3,300 residences that will be administered under the modality of condo-hotel, to offer homeowners the possibilities of renting the units when they are not dealing with them.

Complex, which will be known as Cielito Bayaguana, will be built with an initial investment of 30 million euros and will include a shopping area with 150 premises intended for tourism businesses, offices, and a center of services of information (CSI) with more than 50 professionals dedicated to the Organization and promotion tasks.

In that space will be built an amphitheatre, a market in which jobs will be offered to local merchants and a hospitality area which will operate under a scheme which have been called model Formentera intelligent (MFI), based on the characteristics that marked the success of the Formentera island in Spain to attract the u000aTourism of elite in the Nordic countries and generated great value to that community.

According to stated Emilio Navarro, partner of the company together with Ferran Blanch and Rusking Pimentel, projections indicate that the initiative will attract around 3,000 daily tourists to Monte Plata. They estimate that they will have an expense average of 50 euros per day, equivalent to an income of RD$ 7 million daily to the town.

The team of entrepreneurs is planning to do a promotion on a large scale of fate for attracting both tourists and investors.

The strategy began the week through social networks, with a series of promotional videos that present the charms of the province and the idiosyncrasies of the people under the slogan "something big is happening in Bayaguana". In the first six days the promotion managed to attract 3,500 visits on the website cielitobayaguana.com

development | STRATEGY
1 - offer of u000a
business services through the CSI Project Office will offer services of telecommunications, technology and advertising will bring value to the Monte Plata as a tourist power development project.

2 - Rural tourism
Innovaió n "Spain peoples have developed a model of income of country-style houses for the people of the city who simply wants to be in the field." "This type of tourism can be promoted in RD", said Navarro.

3 - Seal Leed
sustainability the Cielito Bayaguana project will be developed with standards enabling it to obtain the label Leed, the highest international certification of environmentalism. The complex will feature renewable energy.

4 - Generation of jobs
integration in its first stage the project will generate around 500 direct jobs and 5,000 indirect. Covered 98% of the personnel to be people in the community, including the guides u000atourist.

Change of image
reorientation strategy of promotion of Monte Plata aims to break with the belief that it is not safe out of hotels and encourage tourists to visit the province freely and interact with the people.

5 - Incentives for agencies
promotion signature is negotiating with twelve Spanish adventure tourism agencies and representatives in several cities the proposal of a commercial offering that they sold to Monte Plata as a tourist destination..

6 - The success of Formentera model
within the complex there will be an area hospitality under a scheme which have called model Formentera intelligent (MFI), based on the success of the island Formentera to attract elite from the Nordic countries tourism.

7 - Economic movement
consumption the projections indicate that the initiative will attract around 3,000 daily tourists to Monte Plata will have an average expenditure of $ 50 u000aper day, equivalent to an income of RD$ 7 million newspapers.

8 - Potential investors entrepreneurship
as part of the strategy of promoting the firm is creating a series of stories about the expectations of investment in the country to attract what has called tourism entrepreneur. 10

9 - routes ecotourism attractions
tour ecotourism will include jump high, the eco complex in the tributary Spa; Finca Terraqua; Spa Savannah jumps, Los Haitises, Boca Chica, Samana and tour in Bayaguana.

10 - Diversity of offers
investment Investment Cielito is negotiating with a Spanish businessman interested to build a Waterpark in the province and other investors on the establishment of big business.

11 - Education public awareness
signature will initiate a public awareness campaign to make local residents understand the benefits that will generate u000athe project to the community and to protect tourism and environment of the city.

Plan to sell Monte Plata
Emilio Navarro stressed that the Monte Plata province has great potential for the development of ecological, rural tourism and adventure, as well as agro-tourism. The company intends to encourage visitors to learn about the attractions of the environment and to freely interact with the community, to know their customs and idiosyncrasy.

The ecotourism tour will include visits to the high jump and the eco in the tributary-comatillo spa complex; the Terraqua Ranch; the Spa jumps of Savannah, comprised of seven waterfalls, and a tour of Bayaguana which includes the sanctuary of the Christ of miracles, markets of crafts, the cocoa route and departures to entertainment centers where you can dance merengue and bachata.

Also will be offered tours to Parque Nacional Los Haitises, to Samaná, including the experience of seeing humpback whales during the u000aseason your stay at Bay, and a visit to the Boca Chica beach.

Navarro reported that the company is negotiating with a Spanish businessman interested to build a Waterpark in the province and other investors on the establishment of big business to attract visitors from all over the country.

Also signing is concluding agreements with the owners of estates with access to spas in Bayaguana for hiking trails. "We are going to provide advice through our CSI Office and will implement a scheme to promote by royalties, in the style of the franchises, which capture a tiny percent of the profits of each of the business and with an appropriate joint strategy can position a brand and attract customers," explained.

Project aims to add value to the attractive religious Bayaguana, starting with the image of the Holy Christ of miracles is one of the oldest religious images u000aNew world and conferred special gifts that could be of tourist interest to countries of Latin America, Spain and Italy are also adherents of Catholic belief.

Navarro stressed that similarly initiative envisages to take advantage of the culture of implementation of natural medicine which is preserved in Bayaguana and that Europe has lost. "Here have great knowledge about such treatments that could generate the interest of the European public", stated.

As part of the strategy of promotion, the Group of entrepreneurs is creating a series of stories about the expectations of investment in the country to attract what has called tourism entrepreneur.

"In Europe is living a very grave economic situation, people looking for new destinations for business and Dominican Republic advantages of political stability and security with regard to other countries of the" u000a"region", said Navarro.

Marketing
once it is installed the information Bureau, Cielito Investment will begin to sell packages of six days to attract people to know Monte Plata and introduce the project, which will as stated by Navarro, be of great interest for the European public because it offers them the possibility of acquiring a plot at 10 times less of what it would cost a similar in Europe.

"Have a financing system based on the experiences that have been implemented in the audiovisual production and a type of sale that generates revenue from the outset in order to finance the project without having to rely on bank financing that a lot more expensive price", said Navarro.

Investors are creating a programme of training for youth in the community to accompany groups of 20 people, tourists, in principle during the tour of the tourist points and then in the u000apresentation of the project to encourage the acquisition of units. Navarro said that the advocacy strategy will be focused mainly on Spanish tourists and emerging countries in Latin America by the facility that offers the common language.

"We are negotiating with twelve Spanish adventure tourism agencies and representatives in several cities and them we are proposing a commercial offering to sell this, but Furthermore this offer is going to be on the web," said Navarro.

Also the firm is trying to conclude agreements with airlines to provide presentation at low prices packages. "Fate is not known as there are to sell it at a good price and when you already have good promotion so will have another value," noted.

A model that seeks to integrate
Initiative to launch a tourism project of the magnitude of Cielito Bayaguana destination hidden in that's all done, arises from the u000aneed to capture to a potential market that seeks experiences of open exploration, contact with nature, adventures and experiences of cultural exchange.

"We have observed that 95% of tourism in this country is resort, that offer excursions to high prices and provide very little value to the community." In addition, tourist you has sold the image that here is not safe. "This has generated a concept wrong Dominicans, as you can see in any international forum," said Emilio Navarro, Cielito Investment partner.

Entrepreneur explained that the initiative is intended to break with that belief that is not safe out of hotels and encourage tourists to visit the province freely and interact with people. Signature will start a campaign of coincienciación so that local residents understand the benefits that will generate the project to the community and protect tourists; In addition to go one u000apart of the profits to improve the image of the town. The company negotiated with the City Council of Monte Plata the readjustment of the market in Bayaguana.

In its first stage the project will generate around 500 direct jobs and 5,000 indirect. Provided that 98% of the personnel is the community.