Blackouts have become business chances

Energy crisis that threatens to perpetuate in Dominican Republic has become an excellent business opportunity for multinational companies, who see the local market an ideal setting to extended.

The lack of a stable, competitive service and offering the possibility of operating with acceptable profit margins, is one of the most socorridas by Dominican industry complaints. Stay afloat in an increasingly open market is a challenge that must be won every day. Many do, but an important part fails in the attempt to.

The strategic marketing and Manager of Latin American channel APC Schneider, Claudia Gómez flames, offered his view on the subject. Points to the Dominican market as one of the most important for the company that represents carefully. And you are right, then that company has managed to strengthen its presence in the country for more than 15 years.

"Have a history of" u000apresence continued in the country, especially a company consisting of our market expansion initiatives. We are in Dominican Republic for more than 15 years, and will continue here. This is one of our differentiators. "Our clients can be sure that always will receive direct support from the manufacturer," asserted.

On what are the main challenges of Latin America for the development of business, the Executive explains that you due to the crisis in Europe and North America, there are many corporations that being in Asia and Latin America into a key market will allow the growth in 2012.

Emphasizes that the opportunity to do business in Latin America is very large, however, there are also challenges that his understanding are inherent in this region, which is a market strongly oriented to the price, while processes for approval of large projects involving many decision-makers in u000adecision, "for which closing cycles tend to be long". asserts that the issue of funding is also an important factor to consider when doing business in the region.

Argues that Dominican Republic is a growing market, but has serious energy problems. In its view, energy supply problems are a constant in Latin America countries, and although the majority of Governments are working hard on the development of the energy industry, the challenge is enormous.

Vision
sacándole partido to the crisis and seeing it as a business opportunity, highlights the solutions from APC by Schneider Electric helps users, no matter its size, to make the most energy, ensuring and increasing the availability, at a time that we foster energy efficiency.

Questioned above what advantages offer Schneider Electric in terms of products for? u000aDominican consumers? Answers that increasingly more this company develops products and solutions for different markets, which is a global firm with solutions and local support.

"E.g. the new BE650-CX is the first system of protection of energy of APC designed specifically and exclusively for Latin America, offering features for automatic regulation of voltage (AVR) to save energy and prolong the life of the batteries (reduces tensions high at 10%), of overvoltage protection, more output and two year warranty", explains. Stresses that with this product "we are thinking about the specific conditions of our country and we are giving a direct response to what some customers have asked us for some time: we need quality and driveability offered by APC by Schneider Electric at a price that meets the basic needs of a computer whose" u000a"use is mainly for domestic".

Growth
on the weighting of the country for the company, Claudia Gómez flames stresses that Dominican Republic is very important, not only because it represents a good percentage of sales from APC by Schneider Electric in the region of the Caribbean, but because the number of channels which market their products has grown in a very interesting way in recent years. There are more than 1,700 resellers who market in the country.

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