Companies join forces to the participatory márquetin

More than one mercadológico study has confirmed that word of mouth communication is increasingly more important decisions daily consumers about a brand, so many companies have decided to use that form of marketing like advertising support conventional.

Rodolfo Gietz, representative of the marketing agency participatory MKTlink, points out that consumers tend to share their experiences with certain products and services, spontaneously, however, when this trend is induced and monitored generates feedback that it is very beneficial to the company.

"The idea of participatory márquetin is to generate virality from the"test and believes"." We set up a community for specific product; you select a sample of representative population, according to a profile demographic in consonance with the target and causes a voluntary participation channels u000a"default as social networks," explains Gietz.

The businessman spoke of an Observatory on the social Spain networks showed that 85% of Facebook users said that interact with brands, and the results of Twitter are similar.

It noted that a study conducted in England by Media Lab with 10,000 participants reflected that 75% of people agreed that he relies more on the recommendations of friends and acquaintances than in traditional advertising when choosing a product or service.

Gietz believes that the effectiveness of the participatory márquetin is associated is a transparent and spontaneous mechanism. "If voya restaurant and say that I liked, without being I friend or relative of the owner, it is because I really liked and this leads to greater credibility than conventional advertising", said.

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Effectiveness of the strategies
Gietz argues that two-way communication through the u000aparticipatory márquetin generates a double benefit because consumer influences on the brand and this helps to create loyalty to it, in addition to its role in promoting voluntary.

Refers to an analysis carried out by the firm Proter & Gamble found that the participatory or viral márquetin is five times more effective than the conventional communication.

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