Company Goya celebrates anniversary

Goya company celebrated its 75th anniversary of business in the world and 40 years of his arrival in the country.

The origin, the identity of its pioneers, the evolution and progress of their business, their facilities of more than 30 thousand square meters on the Highway 6 of November of San Cristobal, where some 500 Dominican workers processed nearly 100 Dominican raw products, are contained in a book recently put in circulation

This book picks up the story of Goya, whose founder was the Spanish immigrant, Don Prudencio Unanue Ortiz, who was born in Villasana de Mena, in the province of Burgos, in the North of Spain.

Goya company has 40 years of production developed for the occasion a wide and innovative campaign advertising.

The strategic axis of communication campaign says: "Goya is the only food brand that offers the greatest variety with the best quality".

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