David Beckham designed a line for H & M

Tremble multinational of the corset as Victoria's Secret or the Pearl, because the footballer David Beckham has been the last famous to be released to the design of underwear, one of the most profitable lines of business for the celebrities.

Celosos as they are usually with his personal life, celebrities such as the Australian supermodel Elle McPherson, or singers Dita Von Teese, Jennifer Lopez and Geri Halliwell (ex Spice Girl) however have no problem to pose for minor cloth if it is to promote their designs of lingerie.

The most recent case is that of the British exjugador of Real Madrid David Beckham, who has teamed up with the Swedish giant of fashion, HM, to design a line of male underwear which ensures that the aim is to "introduce a new trend in male underwear of the 21st century".

Also models
Although the creations of the husband of Victoria Beckham will not arrive in stores up u000aearly February, H & M has wanted to go caldeando the environment with photos of the tattooed footballer posing ligerito clothes with some of their "comfortable and functional" designs.

Shorts, t-shirts and Pajamas trousers form this collection that will be sold at popular prices, as opposed to the exclusive line of fashion designs women's athlete.

Beckham has been the few famous who has dared to venture into a world of underwear, which until recently was almost exclusively female.

Preceded the singer and music producer Usher with lines of lingerie for men and women and the Swedish tennis Bjˆrn Borg, who sells their designs of underwear, swimwear, pyjamas, shoes and accessories in 17 countries.

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Pioneers who have reaped success
female figures: among the famous intimate clothing design rages for years, especially among singers, models and u000a"celebrity" without specific occupation known as the heiress Paris Hilton.

One of the pioneers was the Super - Australian model Elle MacPherson, known as "the body" because of its spectacular measures, curves that provided him with an unbeatable tool of marketing for its line "Intimates".

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