Popular autoferia promises a world-class exhibition

The Autoferia Popular will have this year of a digital platform and mobile application which shall set forth all the models available to facilitate the selection of the vehicles.

The marketing manager of the Banco Popular, Francisco Ramírez, reported that the event will take place from Thursday through Sunday with the participation of 20 import houses and 44 new brands, in an exhibition space of 10,000 square meters in the area of parking of the Tower Popular.

Through www.autoferiapopular.com.do and the mobile application of the Autoferia, that runs on Blackberry, Iphone and Android, platforms may be consultation on any type of vehicle is to be exhibited, calculate the cost of your loan request it via mobile.

Ramirez explained that the entity will provide financing at an attractive rate facilities, as well as other added benefits, such as insurance included in the monthly fees without payment u000ainterests and the immediate approval of the loan

The Bank offers for all brands and types of vehicles the option of reducing the monthly loan payments extraordinary dates previously established.

Plan for luxury vehicles allows the buyer to contribute 10% of initial term of 36 or 48 months. At the end of the period is guaranteed up to 40% of the value of the vehicle and customer may acquire it completely, change it to another model or to return it to the concessionaire. As noted by the Executive, the entity has created a plan for those who need to acquire its first vehicle, allowing extraordinary contributions of up to 50% of the value of the car and up to 90% of the total financing.

Will be also presented a scheme for the leasing of vehicles business.

Ramirez reported that 16,000 new vehicles were sold during the fourteen previous versions of the show. Last year sold u000aapproximately 800 vehicles and the expectations for this year are around around a quantity similar.

This year they will be around five releases of models 2012 every day of the fair.

Young people's
the Bank designed the platform promotional "are Popular", whose winners will participate as animators in the fair.

Also in each booth of the importers will be shown a vehicle aimed at this segment, which will be labelled with a QR code that young people can photograph and obtain all the information about the product through the application of mobile of the fair.

The event participate agency Bella, Agen cias General Autocamiones, Autobritánica, Autogermánica, Autozama, Avelino Abreu, Bonanza Dominican, British Motors, Cofaca, Delta commercial companies Dominicans, Euromotors, Viamar group, Magna Motors, Peravia Motors, Santo Domingo Motors, technique, Troy u000aMotors, group Peynado, Reid & Co.

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Strategies of promoting
as preamble to the fair, the people's Bank held a parade by the main streets of the capital with vehicles that will be exhibited at the event.

In the exhibition "Rumbo a la Autoferia Popular" were exposed more than 40 vehicles of all brands will be participating in the fair.

From there moved on to the parking lot of the Popular Tower. Likewise, the entity makes connection with customers through social platforms of the Banco Popular on Twitter, Facebook and Youtube, users follow news from the fair.

Twitter account @ Popularenlinea and Autoferia Popular Facebook page will be the means that will be informed first of all the u000aWhat's new.

The channel of Youtube Popular Online will contain the videos of the event with launches of new models of cars.

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