Rafael Perelló: "my secret has been working very hard"

posted on: Dec 3 2011 8:17 by RDugey. Viewed 18 times.


November will not be the cruelest month. But the businessman Rafael Perelló will remember this forever because one day not specified in the newly completed November, he fulfilled a big dream. The packaging of coffee Santo Domingo dawned with a new face: "We had to change, the product had been 66 years with the same packaging and by law of life, it was already obsolete," said the owner of the Group INDUBAN and emblematic figure of Dominican entrepreneurs, and continued. "We have made the change without advertising campaigns and television spots." The best campaign it has made the Dominican people to turn it into his favorite brand. "Each who know how to choose, is a way that the consumer is that do their own advertising to new packaging". Perelló doesn't care "the bulla", but the quality. While walking, his words sound like a nice eco within key industry facilities, located in the avenida Máximo Gómez and where also u000aYou are management offices.

People
employees greet him as a father. And he feels happy about that distinction. Why has: "Living in a family atmosphere and distinction". "Every day travel the factory and convert them." I know the name of each of my employees, their families, the problems and try to help them. One of the great pleasures of my life is having integrated those men and women to the great family Induban. "They are the working time of eight hours and two overtime from Monday to Friday, because Saturday is day of cleaning and preparation of the machinery." El Perelló is concerned about the professional improvement. For this, regularly organizes training courses and sends many abroad, especially to international fairs, training courses and events from competitiveness.

More than 1,000 employees serving in Industrias Banilejas. Enjoyed by all of u000abenefits, bonuses, holidays, overtime and stable wages increasing regularly, according to the legal provisions applicable.

History
"It all began so my father". While talking about his eyes shine with the memory. And continues: "in Baní I did my studies in primary, of Baní went to La Salle le and de La Salle le to the Military Academy." Then I went to the University of United States and when I returned, my father had to work a year or two in several things until that taught me, little by little, the secrets of the factory. "By my mother, would have been your health care provider or dentist, but I me entusiasmé with the business and follow the path of my father."

Were difficult years because don Manuel's Jesus Perelló was a businessman who tried to teach the banilejos the importance of having an own industry to ensure the work to the community. In those early years, Perelló sums up his experience: "I to the" u000abusiness saw him not nor many things good or bad, what I did was work hard. I traveled the entire country buying coffee. "And from there I went to the Administration and other tasks." At this point in his life, is the greatest achievement of his life have remained attached to his family: "my sisters, my nieces and nephews, all are one." That is the highest goal that I have been able to get. "My father taught me to be a family man and that is the first thing for me".

Competition
industries Induban is not a monopoly. The secret of its success has been to uphold the quality of the product. Why is he happy. And confesses: "competition exists, but we are not concerned." We have always had and still have competition. It is not only an industrial competition or trademark, but fields. They are two types of competition, the purchase of green coffee and roasted coffee blend. Coffee is a complete competitive business. It is a business of minutes. On a day you can buy u000athe best coffee, if you do not have good vision, the next day, that coffee no longer exists, especially in the business of green coffee because their prices vary by minutes, seconds. And is a business to be involved fully in him.

Taste and business
every day, before breakfast takes a cup of coffee. Do not to enjoy the aroma, or to prepare his stomach. Rafael Perelló is an ex-officio taster and the bebiba in fasting has a purpose media.

"The taste of the coffee is in its mix." Always in Industrias Banilejas mix the coffee produced in several farms to find out if it really is that we want to give. In each envelope coffee meet produced in Moca, San Juan, Azua, Baní grains and other farms. Our coffee is generally very stable. "Sometimes the envelopes contain coffee from six different farms," says.

. In concluding, it involves an air of satisfaction. Talk to security and as long as the u000aago, continues to look at the production process: "we have no planting coffee to give to the whole world, but with what we have, it is enough." We are leaders, in addition to the country, in New York, Russia and all the islands of the Caribbean. In New York operates a distribution centre for the North American market. We export something for England, for the Arab countries, but our market is in New York, in Russia and in the Islands. !Up in the Moscow Metro is an advertisement for Santo Domingo coffee! ".

"

One of their great pride as a person is to know the coffee produced in Induban has triumphed for their quality, regardless of the personal contribution that he and his family have made. The company has installed seven factories throughout the country to give him treatment because the coffee consumed Dominicans.

The best coffee
Perelló says that, in regard to coffee, Induban is a day. Now prepare what will be, u000aprobably, the estate's largest coffee in the history of the Dominican Republic, in Hato Mayor province. The estate has 18 thousand tasks of land and there are going to begin to grow in full sun, a new species that adapts to that region, called "Coffee Robusta".

"Since 1945 we have been growing, we have never ceased to grow, because we invest in business everything that we won." We have grown in latest generation machinery. There are have a humid benefit in San José de Ocoa is unique in the country. Everything has been growth and innovations. I've traveled the world in search of the latest technologies and we have the best brands of teams within these technologies. "You have to do a good coffee, but that good coffee must know how to produce it."

Seems that Rafael Perelló has much to say. But he is a man who speaks while working. Or rather, talk to their work.

Their cocks
Rafael Perelló I u000aIt has given category to the gallística Dominican. It has invested time, effort and resources in the development of this pastime for many people believe in him, so cultivate and be professionally prepared to continue it. But in addition, their cocks are victors, like their coffee. He devoted every Sunday to his favorite hobby, however, warns: "I'll roosters on Sunday, but before I open all the coffee factories and check them".

Recognizes that love to the roosters he came from his father. Children, he and his brother were fanatical to the fights of roosters.

El Centro Perelló
the recent opening of the Centre Perelló has been a great contribution to the Dominican Republic and community banileja, which lacked a site where to develop their activities.

"I did fulfilling a dream of my father." He spoke to me of his desire to build a library for Baní. In fact, buy 700 metres of land for u000amake the library. But time passed and we wanted to do something older who had an auditorium, a library, a collection of all the books and published magazines and on Baní and a showroom, and everything ended in the construction of centre El Perelló. A place full of facilities to develop education, culture and the environment. What more joy I produced of the Centre is to see children of Mata Gorda, Paya or the same Baní, already well to three in the afternoon or ten in the morning, with his shirt blue by typing on the computer. It is the best for me. "During the first three or four months, the number of visitors per day is about 300 daily people, figure, for a cultural complex that begins, is not evil."