"The agreement with IMF gives stability to businesses"

Franklin León, President of the Dominican national Brewery (CND) said he agreed with that country to continue the agreement with the International Monetary Fund (IMF); on the grounds that it brings more tranquility to the entrepreneurs.

It was thus considered after launch to the market to Breeze, which is the new product of CND and first non-alcoholic beer brewed in this country.

"With the creation of Breeze strengthen our actions of responsible consumption, being an alternative for those who do not want to drink alcohol for reasons of health, driving or other reasons." "This initiative demonstrates the commitment of the national brewery with innovation, consumer satisfaction, the dynamization of the Dominican economy and the generation of human capital, jobs and tax revenues, thus contributing to the development of our nation," said.

Breeze was introduced by Leo in a press conference in the u000aHe expressed this initiative responds to the aim of CND consolidate as a drinks company, satisfying the needs of consumers with high quality products and diversifying its portfolio of brands

In a first stage, Breeze will be available in supermarkets and convenience stores, in presentations of bottles transparent 12 ounces, priced at suggested 45 pesos.

The businessman pointed out that the NDA will develop a broad platform of image that fosters the growth of this brand, and thus follow el el leadership of this company within the local market of beers.

"Our goal is the positioning of Breeze as the main option to enjoy a drink without alcohol, and at the same time as the leader in this category of beer brand," said Leon.

Qualities
found that breeze is an excellent beer, whose attributes make it be ideal inside a growing segment of u000aconsumers who demand a drink without alcohol at a price more affordable.

"As well as each of our brands, Breeze is the result of ongoing studies and market research that allow us to identify new opportunities and categories of consumption, and thus lead to the public offers that meet and even exceed, your expectations, not wishing to drink alcohol for health issues, driving, among other reasons," explained lion.

The employer stated that although this new product does not contain alcohol, by his status as beer must be ingested by people older than 18 years.

Breeze
according to the President of Cervecería Nacional Dominicana (CND) Franklin, Breeze is a product of smooth and exquisite taste, of excellent quality.

Is a lightweight body, tempered by the soft and subtle beer bitter hops, which give the balance and freshness expected in a drink with great sensory profile, such as u000aWhat is beer.

Comes in presentation of transparent bottle 12 oz, at a suggested price of RD$ 45

He said that with the new product, Breeze, this company contributes to the promotion and development of the economy Dominican.

He indicated, in addition, with Breeze reinforcing their actions of consumption responsible.

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