The owners of Kodak did not anticipate the digital evolution

Executives of Dominican stores distributors of Kodak's products, a multinational company dedicated to the design, production and marketing of photographic equipment, after evaluating the State of bankruptcy declared by its executives, argue that the reason is that they did not anticipate the evolution that would have the photography digital.

The deepening of the crisis of Kodak was known worldwide after the announcement of its executives apply to Chapter 11 of the bankruptcy law in the USA.

Eduardo Jiménez, Manager of the company photo Dom, said Kodak owns the majority of patents on digital photography, however, not applied it because it was in a comfortable atmosphere with the analog part, profit margins were many higher for the company.

Of agreement to the employer, the situation facing Kodak is evidenced in the reduction of its personnel, which at one point was about 70,000 u000aemployees and currently only reaches 20,000.

"Kodak has two lines, a digital and one analog, the fall of the analog line occurred at a speed so fast that sales of the digital line had failed to compensate losses from the analogous said.

In the last 12 months photo Dom has been importing the brand Kodak products every month, but other stores which were distributors of the brand in the country have ceased to do so.

In stores photographic of the capital as Astro photo and cameras Boutique Sales of products of this brand have fallen considerably, claim their responsible for sales. "What has to do with digital equipment Sony trademarks, Olimpus and Nikon are the biggest-selling," said Albert Peña, responsible for sales of cameras Boutique.

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